Jobs @ All Out


A Marketing Manager position is available with All Out Africa as a 2 year contract starting as soon as possible. The package will include a basic salary of E16,000 per month and incentive pay based largely on sales performance.

ALL OUT AFRICA is a responsible travel organization that includes 5 entities registered in Eswatini (Swaziland), South Africa and Mozambique and operates from 10 permanent premises across southern Africa. We offer a range of responsible travel products (tours, safaris, volunteer holidays, study abroad experiences, internships, accommodation) and services (destination management, guiding, transport, camp site operation, equipment hire). All Out Africa is serious about giving back to the community and conserving wildlife and through our All Out Africa Foundation we provide a range of charitable services (education, OVC support, food security, health & sport development, poverty alleviation, wildlife research & monitoring) and run a number of educational facilities (including 8 day care centres and 2 wildlife research centres). All Out Africa is an umbrella brand and has a number of associated brands (Lidwala Lodge, Hout Bay Backpackers, Savannah Research Centre, Marine Research Centre, Hike Eswatini, Bike Eswatini, Khula Tree Project, Ezulwini NCP, Elangeni NCP, Enkhanini NCP).

The position of Marketing Manager involves managing the marketing operations of the organization with a view to growing direct sales, brand awareness and loyalty, agent relationships and customer satisfaction. In this position you would be expected to apportion your time and effort between entities and operations according to existing revenue streams and potential for growth. An in-depth understanding of the eco-tourism industry is required and prior success with selling & marketing similar experiences. An excellent understanding of typical customers and their motivations is needed. Experience with developing marketing material (both print & digital) as well as content (graphic design & video production) is needed and skill in doing these yourself would be ideal. The ability to understand, develop and manage brand identity is essential.

In this position you will report to the co-owners of the business and will liaise closely with the business development director and operations directors for the divisions (tours, projects, foundation). In this position you will guide sales performance for the bookings staff (in collaboration with operations Directors) and will most likely be based in the Swaziland office but may be required to occasionally visit the various operational centres. This will include the following tasks:

  • Manage & develop the organisations website www.alloutafrica.comas well as;
  • Manage & develop the organisations social media platforms (facebook, Instagram, twitter, youtube) including new ones (Tik Tok);
  • Manage & develop a CRM & booking system where appropriate
  • Manage & develop web based advertising campaigns (e.g. google adwords, facebook adverts);
  • Manage & develop listings on directory websites (e.g., based on product briefs developed by the business development director;
  • Grow & develop relationships with existing agents to grow sales
  • Actively source new leads for prospective direct customers & grow the numbers of direct bookings
  • Oversee responses to leads and enquiries to encourage sales
  • Evaluate booking records & adjust marketing & advertising based on trends
  • Promote the organisations brands & develop brand policies with awareness strategies & activities & oversee the implementation of these;
  • Collect excellent marketing content (photographs, videos, blogs, stories);
  • Develop adverts & marketing material (videos, blogs, print media articles, flyers, posters, etc);
  • Other tasks associated with marketing and growing sales and bookings.

Desired criteria:

  • A sales or marketing tertiary qualification;
  • An in-depth understanding of the eco-tourism & youth travel industry
  • Experience and demonstrated success in marketing & selling experiences similar to those of AOA;
  • Experience with online marketing and advertising (including google adwords, facebook advertising etc) & online social networking for promoting ecotourism sales;
  • An excellent understanding of the typical customers & their motivations;
  • Experience with developing marketing material (both print & digital) as well as content (graphic design & video production) – skill in doing these yourself would be ideal;
  • Strong interpersonal and communication skills with a passion for travel in Africa;

Please send a motivation letter and resume/CV with references and relevant examples as an application to by 8thMarch 2020.



To run the day to day operations of All Out Africa Adventure Tours, managing the team, fleet and other resources, as well as planning ahead ensuring tours and operations run smoothly, meeting health and safety standards and the expectations of clients and suppliers.

Duties shall include but will not be limited to:


Tour and Reservations operations and Eswatini and Cross Border locations

  • Overseeing tours reservations process,
    • checking in with the travel consultants to ensure that bookings are in place for accommodation, activity and other service providers with deposits and payments being made in a timely manner
    • ensuring correct pricing is used for various scheduled and tailor made tours, and related activities
  • Assisting with costing and planning of simple tailor made tours
    • Compiling and checking itineraries and quotes for simple tailor made tours
    • Setting up standard itineraries for frequently sold tours
  • Liaising with the International Business Development Director regarding operational needs (fleet, guides, drivers, finance, kit) for new upcoming tours
  • Liaising with agents and the team regarding operational details on existing and upcoming tours and events
  • Ensuring that tours are fully prepared before departure
    • Guide and drivers properly briefed about the trip
    • Appropriate debit cards and cash are provided to pay for incidentals and key tour activities (including fuel)
    • Packs have been prepared in advance of the tour departures with feedback forms, booking information and any relevant passenger details
  • Overseeing the financial flows of tours
    • Working with the MD and International Business Development Director on the production and monitoring of an annual Tour company budget, providing analysis on quarterly expenditure and income reports
    • Providing information relating to records of Tours company expenditure
    • Managing a petty cash for supporting Tour operations
    • Checking and authorizing payments related to Tour Operations
    • Monitoring and cross checking tour recons and staff wages incentives making recommendations regarding tour pricing and purchasing
  • Monitoring efficiency management
    • Monitoring costs to establish where savings can be made to improve the profitability of the Tours business
    • Documenting and reviewing business processes, liaising with appropriate members of the team, and suppliers  / agents where necessary
  • Co-ordinating and delivering tour participant orientations & introductions
  • Managing the health and safety of tours operations through
    • Obtaining risk assessments for all activities and accommodation provided directly by All Out Africa (e.g. hikes) or indirectly through partners (e.g. BGP activities, SANParks etc.)
    • Reviewing 6 monthly the All Out Africa Adventure Tours Incidents and Emergencies document, ensuring staff are trained in its content
    • Responding to incidents on tours while in operation, ensuring that any issues raised are addressed in a timely manner and the appropriate action taken, with follow up actions if required
    • Reporting any incidents to partners in a timely manner and All Out Africa Adventure Tours Senior Management, including necessary corrective action to improve Tour operations
  • Monitoring feedback from tours
    • Ensure the regular recording of feedback from all tours, reporting results and taking any necessary follow up action
  • Co-ordinate equipment use & maintenance
    • Liaising with the Fleet Coordinator to ensure all vehicles, trailers and associated paperwork are in place and up to date
    • Overseeing the arrangement of the servicing and maintenance of vehicles and trailers ensuring there is limited impact on tour operations
    • Liaising with the Stock Controller to ensure that all equipment including tents, uniforms and tour related items are maintained, sufficient for tour needs, making plans where additional items are required
  • Management of events
    • Liaising with the MD and key members of the Tours Team on the operational requirements for the successful running of Bushfire Festival and other key events


HR and staff training

  • Motivating & supporting tours staff
    • Providing regular feedback through meetings
    • organizing team building events for Tours and the wider All Out Africa team
  • Managing staff levels
    • Monitoring staff work levels on a weekly basis
    • Assessing future business levels and making recommendations regarding driver, guide, support and office staff levels
    • Developing job descriptions to meet the changing needs of the business
    • Recruiting and training new staff
    • Managing a pool of freelance staff to support the needs of our safari, hiking, events and office needs
  • Preparing tours staff pay
    • Preparing wage slips, ensuring bonuses, freelance hours and personal loans are accurate
    • Making recommendations about annual pay increases in line with the Eswatini Gazette and South Africa Gazette for SA staff
  • Monitoring staff performance
    • Work with the MD to implement annual appraisals for full time staff incorporating a 360 degree feedback process
    • Assessing performance against job descriptions for staff, addressing positive and negative feedback and putting into place disciplinary procedures for tours staff where necessary
  • Monitoring attendance including sick leave, extra days worked and annual leave entitlement, taking necessary follow up action as appropriate
  • Recording and monitoring staff training,
    • Developing and maintaining a training system for recording staff attendance, renewal training dates and needs
    • Identifying immediate job related training needs and future development opportunities for each role
    • Arranging appropriate training solutions through reputable partners and individual experts




  • People Management experience
  • Able to work under pressure, with a proven ability to work in a fast paced and dynamic organisation with an ever changing work flow
  • Well organised and process driven
  • Strategic thinking skills and experience
  • HR experience in training needs analysis, performance management and wages
  • Customer Service experience working with a range of international and regional clients
  • Excellent computer literacy especially in excel
  • Competent in dealing with financial matters
  • Fluent speaking and written English skills


  • Experience working in the Tourism sector, and regional knowledge of the countries in which we operate (Eswatini, Mozambique, South Africa, Zimbabwe and Botswana)
  • Events Management experience

Package (depends on skills and experience)

Please submit a full CV & cover letter by email to by 7 December 2019

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