Empowering Youth Entrepreneurship in Eswatini

Hi there! My name is Clare Gill, over the course of October, I have been working in partnership with Likusasa Letfu via All Out Africa to help empower and support the youth producers of Eswatini so that they can develop sustainable businesses of their own.

A bit about me:

After graduating with a Bachelor of Arts Honours in Marketing Management from the University of Gloucestershire (UK), I have spent the last decade working in advertising agencies across the UK and Australia. I am accomplished and have certificates in product management and advanced strategy. My speciality is understanding the psychology behind purchase journeys, from people discovering your product to what would progress them to make a sale.

Inspired by the Youth Entrepreneurship of Eswatini

The entrepreneurial spirit of Eswatini has been truly inspiring. During my time here, I have had one-on-one coaching sessions with youth producers, met with young mothers from the LaMgabhi community who have been building businesses to support their new families and have given a product management lecture at the Institute of Development Management for Junior Achievement Eswatini and UNFPA.

Clare meeting with young mothers from LaMgabhi who have been building businesses to support their families.

Building businesses takes hard work, dedication, and resilience, and in my short time here, it has been incredible to see the progress that the young entrepreneurs have been making. They are the future of Eswatini.

Clare Delivering a Lecture on Product Management.

Khangisa Shop and Market

At the front of Likusasa Letfu, we have an outlet selling handmade, homemade, and home-grown youth produce. Our items range from jams to biltong, cushions and homeware, art, jewelry, and cleaning products. Each item represents the creativity and potential of our youth and serves as a seed for creating more sustainable futures.

Khangisa Shop: A Display Space for Local Producers’ Products

On the last Saturday of each month, we host a market at Mahhala for youth producers to showcase their wares free of charge. Participants are responsible for bringing their own tables and display materials.

Written by Clare Gill – Business Development and Product Design intern 

If you are interested in making an impact and interning with us, email bookings@alloutafrica.com.