A bit about me:

After graduating with a Bachelor of Arts Honours in Marketing Management from the University of Gloucestershire (UK), I have spent the last decade working in advertising agencies across the UK and Australia. I am accomplished and have certificates in product management and advanced strategy. My speciality is understanding the psychology behind purchase journeys, from people discovering your product to what would progress them to make a sale.

Inspired by the Youth Entrepreneurship of Eswatini

The entrepreneurial spirit of Eswatini has been truly inspiring. During my time here, I have had one-on-one coaching sessions with youth producers, met with young mothers from the LaMgabhi community who have been building businesses to support their new families and have given a product management lecture at the Institute of Development Management for Junior Achievement Eswatini and UNFPA.

Clare meeting with young mothers from LaMgabhi who have been building businesses to support their families.

Building businesses takes hard work, dedication, and resilience, and in my short time here, it has been incredible to see the progress that the young entrepreneurs have been making. They are the future of Eswatini.

Clare Delivering a Lecture on Product Management.

Khangisa Shop and Market

At the front of Likusasa Letfu, we have an outlet selling handmade, homemade, and home-grown youth produce. Our items range from jams to biltong, cushions and homeware, art, jewelry, and cleaning products. Each item represents the creativity and potential of our youth and serves as a seed for creating more sustainable futures.

Khangisa Shop: A Display Space for Local Producers’ Products

On the last Saturday of each month, we host a market at Mahhala for youth producers to showcase their wares free of charge. Participants are responsible for bringing their own tables and display materials.

Written by Clare Gill – Business Development and Product Design intern 

If you are interested in making an impact and interning with us, email bookings@alloutafrica.com.

An aspiring bean farmer Melusi Phiri presents his business idea

As many of you may know, in present-day Eswatini among the youth there is an unemployment rate ranging from 40%-70% throughout the kingdom, something that has only been exacerbated by the covid pandemic. Whilst attending the classes, I have tried to do my best to research and present ideas that may be of relevance to my classmates, ideas centred around building a profitable and efficient startup. Below is a passage taken from the research I did for the class.

‘When you start a business it is important to look for potential investors. They can be useful for a number of reasons. Firstly, they will provide seed capital to start the business. Secondly, they assist in business planning for a startup. Thirdly, they are profit-oriented, hence they will ensure that capital is invested in the correct way and can be consulted with. There are a number of investors in Eswatini who offer such services. The Small Enterprises Development Company (SEDCO) is a Government supported organisation established in 1970 with the mandate to create, develop and promote Small, Micro & Medium Enterprises (SMMEs) throughout the Kingdom of Eswatini. This makes it one of the largest and most reputable investors. The Industrial Development Company Of Eswatini (IDCE) is another example of a well-known lender that offers agricultural, corporate and SME, Small and Medium enterprises, and loans.

SME loans are targeted and suitable for every sector of the economy for purposes of funding goods or services required by the business. An example of the terms for an SME loan from Industrial
Development Company of Eswatini are:
Minimum: E10 000 (Swazi Lilangeni)
Maximum: E1.5 million
Repayment Period: 3 – 5 years
Security: should be able to cover 100% of the total debt

Promoter’s Contribution: a minimum of 20% of the total project total cost

Although attracting investors is important for any startup, my research has not been restricted specifically to this in my time here. The topics in the past three weeks have ranged from the importance of networking to the standards for morally right and wrong conduct in business, such as the battle of legal vs ethical. A lot of my research centred around how to conduct and submit a coherent business plan, as this is what the majority of students here were most absorbed with, in the last few weeks. I managed to highlight different aspects of an effective business plan; such as the importance of primary and secondary research in a SWOT analysis, and all-encompassing competitor analysis.

Mr Mike Roach shares his experience and guidance with the young entrepreneurs

This is not to say that when conducting my research everything proceeded steadily 100% of the time. Although most of the time proceedings ran smoothly, the most notable obstacle I encountered was finding ways to keep the points that I was expressing relevant in the context of Eswatini. In order to help myself accomplish this, I found what helped me most was identifying examples of entrepreneurs who had succeeded themselves in the kingdom. Eswatini has a history of creating successful entrepreneurs itself, most notably the likes of Sanele Dlamini and Phiwa Nkambule. Sanele Dlamini established her clothing retail and beauty business, Flexy, from a need to create an economic future for herself; Despite graduating with a Bcom degree, she found that after university she couldn’t find reliable employment. Now she collects fashion pieces from all around the world and sells them in Eswatini and a few surrounding countries such as Mozambique and South Africa. On the other hand, Phiwa Nkambule is a technology entrepreneur and internet activist best known for co-founding Riovic and leading it as its CEO. He previously founded Cybatar and sat on the board of the Royal Science and Technology Park in Eswatini. In June 2018, Phiwa was named in the Forbes Africa 30 under 30 list of most promising entrepreneurs in the technology category, and in October 2018 named in Destiny Man’s Power of 40 lists, a list of 40 trailblazers under the age of 40.

The Honorable British High Commissioner was pleased with the business ideas shared on the day.

Having already heard the ideas behind the businesses here, I feel assured that some definitely have the facilities to become successful in the future, following in the steps of these two. Ideas ranged from selling electrical services to exporting poultry abroad as far as the UAE as well as developing a mobile system where patients are more easily able to track their daily symptoms; thus grossly helping medical professionals in diagnosing ailments quicker and supplying cures more efficiently. What has become clear in my short stint is that this is a deeply resourceful group of young adults who definitely want to ameliorate their future, and I have felt fortunate to learn from them and try to help them in any way I can.

Nonetheless, this summary wouldn’t be complete without me mentioning one of the highlights of the past 3 weeks, having the opportunity to have Mr Kim Roques, Mr Mike Roach and the honourable British High Commissioner, Mr Simon Boyden share their experience and guidance they had for the young entrepreneurs. I honestly believe that their words struck a chord with the young adults in the group and that they will heed their advice in the near future. I would not be surprised that if I was to return in 5 years’ time, I would see many of these businesses prospering with the effort having been put in.

Written by Pama Alexander, Microfinance intern 

In my short time so far in Eswatini, I have been first-hand able to experience some of the bottom-up initiatives aimed at elevating future economic enterprises in the country, with a considerable emphasis on youth empowerment. I have been fortunate enough to have been able to contribute to entrepreneurship classes aimed at building the skills that many of the youth currently regrettably lack, but yet need in order to succeed in building their own profitable start-ups. In present-day Eswatini among the youth, there is an unemployment rate ranging from 40%-70% throughout the kingdom, something that has only been exacerbated by the covid pandemic. Through my research, as well as when chatting to students in the class I have come across a recurring theme where young adults have been forced to abandon their livelihood during the pandemic and now find it increasingly hard to regain their previous source of income.

Alexander presents his findings.

In response to this, classes such as the one I’ve been part of have sprung up across the country, aiming to help young adults provide for themselves rather than have to face the limited other opportunities around. During these classes, I have been able to hear some of the business ideas and plans that different individuals have put forward, and what has struck me the most is the range of ideas coming from such a small group. Plans ranged from selling electrical services to exporting poultry abroad as far as the UAE as well as developing a mobile system where patients are more easily able to track their daily symptoms; thus grossly helping medical professionals in diagnosing ailments quicker and supplying cures more efficiently. What has become clear in my short stint so far is that this is a deeply resourceful group of young adults who definitely want to ameliorate their future, and I have felt fortunate to learn from them and try to help them in any way can. Lessons, despite the vast amount of content covered, are light-hearted and I believe that they are taking in what is being said and doing their best to try to gain the skills that will help them a great deal in the future.

During my time here in Eswatini, working days have followed a familiar recurring schedule. Around 8:30 every morning I would start off with the research portion of my day, which would normally take me through towards lunch which I would prepare for myself. This would be followed by a short trip downtown towards the local NCP for a 13:30 start which would last through to 15:30, with me presenting my findings to the group as well as answering questions. After returning back to the lodge preparation would begin for research the following day as well as personal work and leisure.

Enterprise development coordinator Mfanukhona facilitating a class.

So far, my research has stemmed from factors affecting entrepreneurship development and the processes needed to create a successful and profitable micro-enterprise. I have taken a deeper look at the importance of an effective business plan, as well as what it should contain, marketing; the debate of online vs traditional methods, and the significance of primary and secondary research in performing a SWOT analysis. All of the above processes help in identifying your competitors and target market. When identifying the factors that affect entrepreneurship development I did my best to keep it relevant to Eswatini so that it would best engage my audience when presenting. This was most easily done when trying to find Business Development Services in the kingdom for Small and Medium Enterprises (SMEs). An extract of my research from this section can be seen below.

‘When you start a business it is important to look for potential investors. They can be useful for a number of reasons. Firstly, they will provide seed capital to start the business. Secondly, they assist in business planning for a startup. Thirdly, they are profit oriented hence they will ensure that capital is invested in the correct way and can be consulted with. There are a number of investors in Eswatini who offer such services. The Small Enterprises Development Company (SEDCO) is a Government supported organisation established in 1970 with the mandate to create, develop and promote Small, Micro & Medium Enterprises (SMMEs) throughout the Kingdom of Eswatini. This makes it one of the largest and most reputable investors.  The Industrial Development Company Of Eswatini (IDCE) is another example of a well known lender that offers agricultural, corporate and SME loans.

 SME, Small Medium Enterprise, loans are targeted and suitable to every sector of the economy for purposes of funding of goods or services required by the business. An example of the terms for an SME loan from IDCE are:

Minimum: E10 000 (Swazi lilangeni)

Maximum: E1.5 million

Repayment Period: 3 – 5 years

Security: should be able cover 100% of the total debt

Promoter’s Contribution: a minimum of 20% of the total project total cost

What was at the heart of the lessons was an attempt to try to change the mindset of Swazis in order to allow them to think more like entrepreneurs. In order to do this, I tried to include a section in my work on initial ideas that needed to be considered when starting a business as well as considering your ‘why,’ as nine times out of ten a larger goal than simply to make money is what drove the world’s richest individuals when they first started their own businesses. An individual’s why could be to have a positive impact on the environment or to help elevate their local community. Pairing this with an idea that is profitable and that they are talented will more than likely lead to a successful initial business, assuming that external factors remain constant.

Written by Pama Alexander, Microfinance intern 

Breathtaking views of the Jozini Lake

The Royal Jozini’s vegetation is predominantly mixed acacia bushveld; fever-tree riverine forest, Marula forest, open savannah plains, craggy mountain escarpment and the seasonal flood plains on the shore of the lake which offers wonderful game viewing.

Interns on a game drive learning to identify various wildlife at Royal Jozini

The diverse topography from the top of the Lebombo mountains to the lake results in a wide variety of habitats and ecosystems that support an abundance of biodiversity, including 450 species of birds and larger wildlife, including elephant, buffalo, leopard, rhino, zebra, giraffe, wildebeest, waterbuck, bushbuck, kudu, jackal, hyena, crocodile and hippo.

Herd of elephants at Royal Jozini

What activities will the intern be involved in?

Interns will experience hands-on field research relevant to the conservation of the savannah ecosystem of Eswatini within a larger trans-frontier conservation area. Participants in this project may assist with a range of activities depending on the time of year. The project is focused on ecological research and hands-on conservation, in the private Royal Jozini game reserve. Activities will include biodiversity surveys concentrating on rodents, ungulates, predators, birds and vegetation as part of a long-term savannah monitoring program. This will involve field walks and drives into the bush to set up camera traps or Sherman live traps and other harmless biodiversity surveying techniques and then revisiting these and recording information on the animals and plants observed.

Interns having a bonfire night

Hands-on conservation tasks may include fence patrols and maintenance, erosion control, alien invasive plant removal and community outreach.

Interns removing alien invasive plants at Royal Jozini

Other activities may include threatened species surveys and computer data entry and assisting with camp chores. Participants will learn wildlife field survey techniques, learn to identify various wildlife, gain conservation experience and will have the opportunity to observe and discuss a range of current issues facing conservation in Africa.

Accommodation and meals

Participants will be living on-site in a private camp on the reserve, accommodation will be in 2-man tents, fitted with mattresses and pillows. Three meals a day will also be provided, some on a self serve basis and others cooked for them.

2-man tent, fitted with mattresses and pillows at Royal Jozini

If this looks like an internship that you would like to be a part of, email us at bookings@alloutafrica.com with a little bit more about you along with your CV. We would love to meet you and get started!